When the charmingly casual and sweetly southern Southward Apparel hit the runway at Austin Fashion Week it was an immediate hit. With a more casual tone than most of the week’s other shows, Southward stood out on a number of levels. First, with a distinctly southern theme and heavy emphasis on text and graphic, the line is bold and original. The relaxed-chic approach is evocative of that of Wildfox couture, but with a kick of Texas sass. Dressing up tees and sweatshirts with bright colors, edgy metallics and intricate patterns, it gives the clothes a bit more flexibility. It’s the ultimate style for taking lazy day wear to the streets.
Southward Apparel will soon be available in stores across the country but are currently available online at southwardapparel.com.
MARFA tee $48
Oh I’m Just Peachy V-neck $60