Label Love: Southward Apparel

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When the charmingly casual and sweetly southern Southward Apparel hit the runway at Austin Fashion Week  it was an immediate hit. With a more casual tone than most of the week’s other shows, Southward stood out on a number of levels. First, with a distinctly southern theme and heavy emphasis on text and graphic, the line is bold and original. The relaxed-chic approach is evocative of that of Wildfox couture, but with a kick of Texas sass. Dressing up tees and sweatshirts with bright colors, edgy metallics and intricate patterns, it gives the clothes a bit more flexibility. It’s the ultimate style for taking lazy day wear to the streets.

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Southward Apparel will soon be available in stores across the country but are currently available online at southwardapparel.com.

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MARFA tee $48

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Oh I’m Just Peachy V-neck $60

Southwardapparel Shoot Spr14 Shoot. CA December 14 2013Southern Belle cami $66

Spring Forward

“Spring” in Austin is extremely short-lived. It’s a blissful few weeks where the sun is out but it’s not blisteringly hot yet. Austin is the perfect place to spend a gorgeous sunny day outside, and we’re all taking advantage of the weather before we either recede back into an ice age or adjust to another full-fledged Texas summer (complete with too many 100 degree + days and not enough rain). These easy spring looks are relaxed but still look pulled together and are fit for everything from lazy hours in the park to busy days downtown in some of the best weather we’ll have all year.

Of course, as soon as the cold weather goes, jean shorts are the obvious go-to. This season’s cute loose printed shorts are easy to wear like jean shorts and work for relaxed looks but are also easy to dress up.

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_EVT2757Lord and Taylor Top

Urban Outfitters Shorts

Kendra Scott Necklace

Lily and Laura, DuO Bracelets

Steve Madden Sandals

Crop tops aren’t going anywhere anytime soon but this season they’re moving towards looser silhouettes. Show a peek of skin without baring a full midriff by pairing a crop with high waisted skirts or shorts.

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LA Hearts Top

Urban Outfitters Skirt

Kendra Scott Earrings

Converse Sneakers

Before it gets too hot, dusty greys and deep black hues are great colors to ease into spring. The look is still a bit sophisticated and looks great with crochet or lace details.

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Xhilaration Top

Xhilaration Shorts

Vintage and Aldo Necklaces

Leighelena Wrap Bracelet

Work bright colors into an outfit effortlessly by mixing them with neutral hues and unique prints. For looser crop tops and skirts go for deeper colors to keep slim lines.

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Urban Outfitters Top

Brandy Melville Skirt

Kendra Scott Necklace

Vintage Scarf

For spring, keep long sleeve tops loose and pair them with slim high waisted shorts. Lucky Brand’s has a ton of super cute peasant tops with adorable prints and embroidery detail (check them out luckybrand.com).

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Lucky Brand Top

Brandy Melville Bandeau

GJG Jeans Shorts

Dolce Vita Sandals

What to See and What to Skip: The Best and Worst of SXSW Without a Wristband

I’ll be out of town for most of the week, but for anyone sticking around or heading this way, make sure you know what to hit and what to miss. South by Southwest is much more spread out than most festivals-extending through downtown Austin and beyond with only a fraction of the events being official SXSW listings. People come from around the world for Austin’s transformation from a quaint town to a loud, crowded and significantly more expensive city bustling with hundreds of music, art and film insiders (professional hipsters) and everyone else who’s best friend’s older sister’s coworker is definitely a celebrity. And while watching New Yorkers trying to hail a taxi on South Congress is one of my favorite SXSW activities, there’s also a ton of fun shows you don’t need a wristband to get into. Getting through SXSW wristband-less can be just as fun as it is with an overpriced ticket, if you know how to do it right. These are just a few of the key best and worst events of the week.

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The Best of Winter Sales

Despite today’s uncharacteristically chilly weather, winter is almost over. Texas’ short and sweet spring season is on it’s way and cool weather styles are getting major markdowns. If you, like me, are stranded to the confines of your house, thanks to a frozen solid car, frozen over roads and cancelled school, what better way to spend your day than shopping the best sales the internet has to offer?

Zara With it’s high fashion mix of quality and affordability, Zara always offers a lovable variety of in-reach styles. Their end of season sales make it even better. Limited sizes of chic jackets at ridiculously good prices are on sale now.

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Quilted Jacket $119 $49.99 / Hooded Parka $179 $99.99 / Short Double Breasted Overcoat $179 $99.99

Shopbop This designer fashion aggregation always has a great selection of items on sale. You can pick up some cozy and stylish winter pieces at up to 70% off!

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Splendid Scoop Neck Jersey Tee $50 $35 / Bb Dakota Broderick V Pattern Sweater $88 $44 / Free People Printed Thermal Top $58 $29 

Alice and Olivia on Gilt Gilt offers different exclusive sales every day. Today they have a massive Alice and Olivia sale. Hurry, it’s going fast!

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Arlen Silk V Neck Dress $297 $159 / Olette Pleated Mini Skirt  $297 $159 / Blair Cotton Sheath Dress  $297 $139

H&M Although their prices are easily some of the best around without being on sale, a little extra discount never hurt. Get a head start on spring basics and stock up for next fall with hundreds of trendy items on sale now. Get an extra 20% off with code 1330.

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Blazer in Wool Blend $59.95 $20 / Sleeveless Tunic $34.95 $20 / Running Jacket $34.95 $20

Happy Shopping!

 

 

 

Survival of the Fittest

It’s become a bit of a cliché, but exercising more is a goal I think we can all relate to. Luckily, Austin is a great place to get fit. With options everywhere from indoor gyms and studios to hike and bike trails and parks, Austin’s variety of fitness venues has something for everyone.

Screen Shot 2014-01-07 at 6.05.39 PMOne of Austin’s most popular trails, circling Town Lake, the Lady Bird Lake Hike and Bike Trail is a breath of beautiful fresh air in the middle of downtown. The full loop measures 10 miles, but with bridges and smaller trail entrances throughout, it’s easy to find a route that’s just the right length.

Screen Shot 2014-01-07 at 6.06.05 PMFor busy schedules and anyone hoping to maximize their workout time, gyms are a great option. Austin’s most popular national gym, Lifetime Fitness, is open 24 hours a day with two Austin locations. Castle Hill Fitness, voted best gym in Austin for three years in a row,  is noted for it’s great classes and membership perks, including a luxurious spa. With two locations (one North and one South), Pure Austin Fitness offers a variety of fun and exciting fitness activities to suit almost everyone.

Screen Shot 2014-01-07 at 6.06.37 PMWinding through Westlake Hills and South Austin, ending at our beloved Barton Springs, the Barton Creek Greenbelt is a lush trail with varying landscapes and gorgeous views. Great for long walks, climbing, running, and biking, this trail runs 7.25 miles in full but has access points throughout.

Screen Shot 2014-01-07 at 6.07.04 PMYoga is a great way to relax while stretching your mind and your body. Austin is home to a large yoga community, with studios all around Austin for every kind of yoga you could possibly imagine. Some of the most popular include Wanderlust Yoga Austin, an upbeat enclave in an urban location, CorePower Yoga, with classes for all levels, and Black Swan Yoga, which offers donation-based classes at four locations around town.

Screen Shot 2014-01-07 at 6.07.24 PMLooking for a place to get active alongside your dog? Red Bud Isle is one of Austin’s best natural dog parks. Located on the lake, the park boasts a versatile location. Whether you’re going running, kayaking, throwing the ball for a playful pup, or just taking a stroll, Red Bud offers a beautiful natural environment.

Don’t forget to love every moment in this dazzling city while you sweat out your stress and give your muscles a little tough love. Happy 2014!

Holiday Gift Guide

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While, of course, it’s the thought that counts, a great gift never hurt. Find the perfect present for everyone on your list with these unique gift ideas of all styles and prices.
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Formula 1 Weekend Trends

_EVT4143Cars and fashion are intertwined by their mutual bond between functionality and artistry, utility and luxury. This weekend, Formula 1 brought a flutter of prestigious companies and figures, and the style to match, into Austin. Downtown, amidst the frenzy of Fan-Fest-goers, the The W held it’s own array of events, from pre-parties to fashion shows to after parties. Enthusiasts of the racetrack and of the runway alike brought unexpected bursts of color to traditionally basic and chic fall tones. Highlight hues like red and cobalt make an unexpectedly chic statement that stands out.

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Luxuriously chic and perfect for not-quite-there cold, fur accents make the ultimate accessory for fall in Austin. Faux or real, the right fur gives any look a sassy-with-just-enough-classy twist.

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Rules, shmules. After labor day is decidedly the best time to wear white.

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This dog knows what’s up.

Of course, black always looks chic. To update a basic black ensemble, go for edgy new cuts and play with texture. A statement bag

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October Favorites


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All temperature disparities aside, October was a delightful start to fall. These are my favorite beauty products for transitioning into fall weather and getting ready for the holidays!

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All the Cool Kids Wear Dr. Scholls (and Other ACL Tips)

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Austin’s greenest lawn is undergoing it’s annual transition into the tourist infested, but still locally-loved Austin City Limits festival. Sunshine and some of the best music of the year on Austin’s great lawn, Zilker Park, makes for a crazy-wonderful time. There’s way too much good food, too many of my favorite bands, and not enough time to love it all. A few common mistakes can make your experience a little less than pleasant, though. These tips will help you make it through the weekend, but there’s not much advice I can offer for the three consecutive days of sleep you’ll be craving afterwards.

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